Brand quality with "PURE Masterbeef"
 

WestfalenLand is one of the leading German producers of self-service fresh meat and fresh convenience. At Anuga, the Westfleisch subsidiary will be presenting its own brand for the first time: "PURE Masterbeef". Here, WestfalenLand's specialists refine high-quality beef products - especially from heifers - in a unique dry-aging process. The steak specialties are matured for around 360 hours in the specially developed "PUREAGING" process. Thanks to the addition of the finest Himalayan salt, a particularly high-quality product is created. "The necessary expertise is provided by master butchers from WestfalenLand, who accompany every step of the entire production process," says Kelliger.